Latest insights

Build a 2027 marketing budget allocation plan around commercial outcomes, delivery capacity, useful experiments and clear investment decisions.

Calculate customer acquisition cost and connect marketing spend with real customers, delivery margin and payback before investing more in growth.

A practical guide to account pricing, buying workflows, channel economics and the decisions behind a useful B2B digital sales experience.

How to evaluate AI-assisted sales forecasts, improve pipeline evidence and turn uncertainty into clearer commercial decisions.

A practical plan for teaching teams to use AI with sound judgment, relevant exercises and measures that go beyond course completion.

A practical guide to winning suitable clients through positioning, referrals, marketing, sales follow-up and a focused growth plan.

More pipeline does not always produce better growth. Learn how to scope revenue operations consulting around forecasting, margins, renewals and accountable decisions.

Before buying a business, test the customers, revenue and market assumptions behind its growth story. This commercial due diligence checklist explains which evidence to request, how to interpret risks and what the final decision memo…

Attribution, marketing mix modeling and incrementality answer different questions. Learn which measurement approach fits your data, budget and next business decision.

A practical guide to governing business AI agents, covering decision rights, tool permissions, spending limits, evaluation, audit trails and recovery before scaling.