Turning Hedonai's social reach into medical aesthetics bookings

Hedonai runs one of Spain's leading networks of medical aesthetics and laser hair removal centres, with decades of clinical experience and a strong Instagram presence. What the brand lacked was a bridge: social reach wasn't becoming booked appointments. Zendral was asked to build that bridge — a Meta and Google system designed to turn attention into measurable online clients.

Case overview

Our mission was to convert Hedonai’s expanding social reach into qualified medical leads, establishing a transparent framework for budget allocation that increased patient bookings while safeguarding the brand’s professional trust.

We implemented a full-funnel system that bridged Meta-driven social discovery with high-intent search capture, utilizing safety-first medical messaging to turn promotion-led interest into geographic-specific clinic consultations.

By combining "Always-On" awareness on Instagram with granular Google Search targeting for specific city clusters, we optimized the path to conversion through location-specific landing pages and high-quality appointment tracking.

The integrated approach generated 3.4 million monthly views and a 189% increase in online clients, effectively unifying search and social media into a single, high-performance patient acquisition system.

The project proved that social reach only drives true value when anchored by Search intent; by measuring actual patient conversion rather than simple leads, we created a shared language between marketing and clinic operations.

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