A full-funnel performance system for Natan's modern luxury

Belgian fashion house Natan is known for timeless silhouettes and an established, loyal clientele. But its paid media told a fragmented story: Meta was generating attention that didn't reliably convert, while high-intent searches around key collections went uncaptured. Zendral's mandate was to connect the two — discovery on social, conversion through search — in one integrated system.

78% Revenue Lift For Luxury Fashion House Natan Across Meta & Google

Case overview

01 Objectives

Our objective was to build an integrated Meta and Google Ads strategy that captured both top-of-funnel discovery and high-intent search, increasing total revenue while protecting the brand's premium market positioning.

02 Strategy

We utilized Meta to create desire through lifestyle storytelling and Google Search to capture that intent, balancing high-end editorial aesthetics with clear product value propositions to drive conversion.

03 Execution

Campaign architecture was restructured to mirror the merchandising calendar, blending sophisticated editorial photography with direct storytelling that synchronized perfectly with collection drops and key retail periods.

04 Results

The synchronized approach delivered a 78% increase in revenue from paid media channels, significantly improving the overall return on ad spend through more efficient cross-platform coordination.