Building A Full-Funnel Performance System For Modern Luxury

Natan is a Belgian luxury fashion house known for timeless silhouettes and refined craftsmanship. The brand had strong equity with an established clientele, but paid media efforts weren’t fully aligned across channels. Meta campaigns were driving awareness without consistently converting, while search activity missed intent-led opportunities around key collections. Zendral was asked to design an integrated performance system that connected discovery on social with conversion through search.

78% Revenue Lift For Luxury Fashion House Natan Across Meta & Google

Case Overview

01 Objectives

Our objective was to build an integrated Meta and Google Ads strategy that captured both top-of-funnel discovery and high-intent search, increasing total revenue while protecting the brand's premium market positioning.

02 Strategy

We utilized Meta to create desire through lifestyle storytelling and Google Search to capture that intent, balancing high-end editorial aesthetics with clear product value propositions to drive conversion.

03 Execution

Campaign architecture was restructured to mirror the merchandising calendar, blending sophisticated editorial photography with direct storytelling that synchronized perfectly with collection drops and key retail periods.

04 Results

The synchronized approach delivered a 78% increase in revenue from paid media channels, significantly improving the overall return on ad spend through more efficient cross-platform coordination.