Connecting paid social with profitable ecommerce growth

The consulting assessment focused on the economics behind growth: product contribution, customer acquisition costs and the role of repeat purchasing. We established clear priorities for investment and defined a common view of success across merchandising, marketing and ecommerce teams.

Paid social became the principal acquisition engine, supported by creative that connected product appeal with relevant customer needs. Testing compared product stories and audience response, while campaign decisions remained focused on qualified demand and return on investment rather than reach alone.

AI-assisted creative analysis identified patterns across product themes and customer response. Automated reporting joined campaign and ecommerce signals, reducing manual preparation and helping the team recognise changes in conversion behaviour. Human review directed the next tests and determined where additional spend could be justified.

The campaign achieved a 5× return on ad spend, with ecommerce and profitability improvements within the first month. The business gained a clearer acquisition process and a more consistent way to evaluate growth opportunities against commercial returns.