Connecting health technology with a scalable growth engine

The consulting work began with the economics of expansion: which markets offered the strongest demand, which customer segments converted profitably and where acquisition costs were limiting scale. We translated those findings into a growth roadmap, with clear investment priorities and shared accountability across marketing, ecommerce and operations.

We connected the customer proposition around sleep, recovery and everyday wellbeing with an intent-led media structure. Search captured active demand, Shopping made the product easier to compare, and paid social developed consideration. Market-level testing separated genuine acquisition opportunities from activity that simply harvested existing brand demand.

An AI-assisted reporting layer brought campaign, product and market performance into a consistent view. Automated checks flagged changes in acquisition costs and conversion behaviour, while human review controlled budget decisions. The system reduced manual reporting and gave the team a clearer basis for deciding where to invest next.

The programme delivered a 4× return on ad spend while creating a repeatable approach to international growth. Beyond campaign performance, the business gained clearer market priorities, faster performance reviews and a more disciplined way to connect marketing investment with commercial outcomes.