Transparent pricing
Transparent pricing by service
60-minute advisory session — $300
With Zendral’s transparent pricing, a private video consultation helps you examine one business challenge and discuss next steps. The fee includes preparation, a short questionnaire beforehand and a concise written summary afterward. Use the session to clarify a decision, review commercial priorities or assess where consulting, marketing, AI or growth support would help.
90-minute extended consultation — $450
An extended video session allows more time to explore the context behind a business question and compare possible directions. It includes the same preparation and concise written summary as a standard consultation. Bring the decision you need to make, the information already available and the questions your leadership team wants to work through together.
Two-hour working session — $600
A two-hour video working session provides a longer discussion for connected priorities across strategy, sales, marketing, technology or operations. Preparation and a concise written summary are included. This format allows more time for questions and discussion, while detailed research, formal audits, implementation and project deliverables remain separate assignments with their own agreed scope.
How to read our transparent pricing
All prices on this page are in United States dollars (USD). Advisory video sessions are priced at $300 per hour. Other published figures are estimated project or monthly service fees, with the final scope and fee confirmed before engagement. They provide a planning reference rather than a promise that every assignment has identical requirements.
Strategy — $15,000/project
Strategy consulting helps leadership decide where to compete, which customers to prioritize and how to allocate resources. We examine the company’s current direction, market opportunities and commercial constraints to clarify priorities. The estimated project fee depends on the number of markets, business units and strategic questions involved, together with the depth of analysis required.
Sales & Marketing — $15,000/project
Sales and marketing consulting connects customer acquisition with the way your business qualifies opportunities, communicates value and converts demand into revenue. We assess positioning, channels and the relationship between marketing activity and sales processes. Project scope depends on the customer segments, channels, sales model and operational issues that need attention across the commercial journey.
Customer Experience — $20,000/project
Customer experience consulting examines how customers discover, purchase from and interact with your business. We review the journey across purchasing, service and brand touchpoints to identify friction and improvement opportunities. The estimated fee reflects the number of customer journeys, channels and service processes assessed, along with the availability of customer feedback and operational information.
AI, Insights & Solutions — $20,000/project
AI and business insights consulting identifies practical ways to use artificial intelligence and existing data in management decisions. We consider business priorities, information quality and the suitability of potential applications before recommending an approach. Project complexity depends on the use cases, data sources, existing systems and level of analysis needed to connect technology with business value.
Innovation — $20,000/project
Innovation consulting helps businesses examine new products, services and business models before committing to larger investments. We assess the opportunity, customer need and commercial assumptions behind an idea to support clearer investment decisions. Scope varies with the number of concepts, their maturity, the markets involved and the evidence available to evaluate demand and business viability.
Operations — $20,000/project
Operations consulting assesses how processes, resources and working practices affect day to day business performance. We examine waste, handoffs and productivity constraints to identify practical improvements. The project fee depends on the functions, locations and process complexity involved, as well as the quality of operational information and the extent of coordination needed between teams.
People & Organization — $20,000/project
People and organization consulting clarifies how leadership, responsibilities and team structures support business priorities. We consider current roles, decision making and working relationships to identify gaps or unnecessary overlap. The estimated project fee varies with organizational size, the functions involved and the depth of change required to align responsibilities with how the business needs to operate.
Technology — $25,000/project
Technology consulting defines which tools and systems can support business objectives and connect operations more effectively. We assess current technology, operational requirements and dependencies before clarifying priorities. Scope depends on the number of systems, business functions and integration questions involved, together with the complexity of existing workflows and the decisions management needs to make.
Business Transformation — $25,000/project
Business transformation consulting brings together changes in strategy, operations, technology and organizational structure. We assess how these areas depend on one another and support a coordinated approach to business change. The estimated fee reflects the breadth of functions involved, the current operating model and the level of planning and implementation support required across the organization.
Mergers & Acquisitions — $25,000/project
Mergers and acquisitions consulting examines acquisition opportunities, commercial risks and integration priorities. We consider how a potential transaction fits business objectives and where value may depend on changes after completion. Scope varies with the target business, available information, market complexity and the commercial assessment or integration questions that need attention before and after a transaction.
Private Equity — $25,000/project
Private equity consulting supports commercial due diligence and the growth priorities of portfolio companies. We examine the business model, market opportunity and factors affecting revenue and profitability to inform decisions. The estimated project fee depends on the company, sector, information available and the depth of commercial assessment or portfolio performance work included in the scope.
Sustainability — $10,000/project
Sustainability consulting connects environmental and social objectives with business strategy and operating decisions. We help identify practical actions and measurable targets that reflect organizational priorities. Scope depends on the activities, business units and sustainability topics involved, as well as the information available to assess the current position and establish relevant measures of progress within the business.
Performance Marketing & Brand Growth — $5,500/month
We connect campaign planning, channel choices and brand positioning with the commercial priorities of your business. The work considers current performance, customer segments, creative assets and the journey from initial interest to purchase. The estimated monthly agency fee depends on the channels involved, campaign complexity, reporting needs and the level of ongoing coordination required.
Google Ads — $2,000/month
Our Google Ads management brings together campaign structure, search intent, bidding, creative testing and conversion measurement across relevant Google channels. We review your offer, account history and landing pages to identify where paid media can support customer acquisition. The monthly scope depends on campaign types, product or service complexity, target markets and the measurement work required.
Meta Ads — $2,000/month
We develop and optimize Facebook and Instagram advertising around your audience, offer and commercial objectives. Campaign work can include audience testing, creative evaluation and analysis of the customer journey after an ad click. The estimated monthly management fee reflects the number of campaigns, markets and creative variations involved, together with reporting and conversion measurement needs.
TikTok Ads — $2,000/month
TikTok advertising requires content and campaign choices suited to how people discover products on the platform. We use your offer, customer insights and available creative material to guide campaign development and testing. The monthly agency scope depends on audience segments, markets, creative testing requirements and how campaign performance connects with your website and sales measurement.
LinkedIn Ads — $2,000/month
We plan LinkedIn advertising for businesses seeking to reach relevant organizations, professional audiences and decision makers. Your ideal customer profile, sales process and available content inform campaign targeting, messaging and lead measurement. The estimated monthly fee depends on audience complexity, target markets, campaign formats and the coordination needed between advertising activity and your B2B sales team.
Creative, Content & Social — $1,500/month
We develop campaign ideas, content and creative assets that give your business a consistent voice across relevant social channels. Planning starts with your brand, audience, commercial priorities and existing materials. The monthly scope is shaped by the channels involved, the range of content formats, creative production requirements and the review process needed to keep communication coherent.
Digital Experience, CRO & Measurement — $1,500/month
We examine how visitors move through landing pages and customer journeys, identifying friction between interest and conversion. The work connects page improvements, conversion testing and measurement with your commercial objectives. The estimated monthly fee depends on the number of journeys involved, access to reliable data, testing requirements and the complexity of the website or measurement setup.
Advertising spend and service scope
Marketing prices are estimated monthly agency fees and exclude advertising spend. Media investment is budgeted separately from the work required to plan, manage and improve campaigns. Creative production, content, landing pages and measurement should be identified in the proposed scope. Do not assume that every listed service is included within a single channel management fee.
Artificial Intelligence Consulting — $7,500/project
We assess where artificial intelligence can support your business and where investment needs stronger justification. The assessment considers business priorities, current processes, available data and the practical constraints facing your teams. The estimated project fee depends on the functions reviewed, stakeholder involvement, the quality of existing information and the depth of evaluation required for potential AI applications.
AI Strategy — $15,000/project
An AI strategy connects potential use cases with business objectives, investment priorities and a practical implementation roadmap. We review current capabilities, data readiness and operational requirements to help leadership prioritize the opportunities that matter. The estimated project scope depends on organizational complexity, the number of business functions involved and the level of assessment needed before implementation decisions.
AI Governance & Security — $10,000/project
We help define how your organization should use artificial intelligence with clear responsibilities, operating policies and appropriate information controls. The work considers existing AI tools, data access, internal processes and oversight requirements. The estimated project fee reflects the breadth of AI use, the systems involved and the level of governance detail needed for your business context.
AI Agent Development & Integration — $20,000/project
We develop AI agents for defined business tasks and connect them with the systems and information needed to perform their role. Scope includes operating rules, task boundaries and human oversight appropriate to the application. The estimated project fee depends on task complexity, integration requirements, data readiness and the testing needed to evaluate agent behavior in your workflows.
AI Automation & Intelligent Workflows — $10,000/project
We identify repetitive work and design connected workflows that reduce unnecessary manual steps across business tools. The project considers process rules, data movement, exceptions and the points where people should remain involved. The estimated automation fee depends on the number of workflows, integration complexity, system access and the amount of testing required to support practical daily use.
AI Augmentation & Systems Modernization — $25,000/project
We examine how AI capabilities can strengthen existing systems while addressing fragmented or outdated ways of working. The work starts with current tools, dependencies, process constraints and the business outcomes modernization should support. The estimated project fee depends on system architecture, integration requirements, data condition and the extent of workflow changes needed to make the capabilities useful.
Planning your AI investment
Compare AI implementation options using the business problem, the quality of available information and the systems the solution must connect. A focused advisory assignment differs from building and integrating an agent or modernizing existing software. Scope should distinguish the initial service work from the tools and ongoing usage needed to operate the solution after implementation.
AI Implementation & Adoption — $15,000/project
We help move AI solutions into everyday business use through deployment, performance testing and practical support for the teams involved. Implementation considers how the solution fits existing processes, responsibilities and oversight. The estimated project fee depends on deployment complexity, the number of teams affected, available systems and the adoption work required for people to use the solution effectively.
Microsoft Copilot — $7,500/project
We plan and implement Microsoft Copilot around the way your teams work within Microsoft environments. The assessment considers permissions, information access, relevant workflows and the support people need to adopt the tools. The estimated project fee depends on environment complexity, the number of use cases, access arrangements and the implementation requirements agreed for your organization.
Salesforce Agentforce — $17,500/project
We configure Salesforce agents around defined sales, customer service or internal tasks using your CRM data and established processes. The work considers agent responsibilities, information access, system connections and appropriate oversight. The estimated project fee depends on Salesforce configuration, data readiness, integration needs and the number and complexity of the agent tasks included in the agreed scope.
CRM & Revenue Automation — $15,000/project
We organize customer information and connect lead capture, assignment, nurturing and follow up across the revenue process. The project considers existing CRM structures, sales responsibilities, customer journeys and the rules that guide each handover. The estimated fee depends on data condition, system connections, workflow complexity and the number of stages or teams involved in the automation.
Data, Analytics & AI Insights — $15,000/project
We connect relevant data sources and develop analysis and reporting that help management understand business performance. The work starts with the decisions your team needs to make, then examines data availability, definitions and reporting requirements. The estimated project fee depends on source complexity, data quality, analytical requirements and the work needed to make the information useful across teams.
Cybersecurity & AI Risk — $7,500/project
We assess vulnerabilities, access permissions and the use of business information across relevant systems and AI applications. The work helps identify practical measures to protect operations and improve risk awareness. The estimated project fee depends on the systems reviewed, the depth of assessment, the availability of documentation and the complexity of data access and technology dependencies.
Software licences and usage
AI prices are estimated service fees and exclude software licences and usage costs. Platform subscriptions, model consumption and other operating costs depend on the solution and should be considered separately. The proposed scope should explain which systems, data sources, integration requirements and human oversight arrangements are involved before implementation work is agreed.
Business Diagnostics & Growth Execution — $15,000/project
Business diagnostics examines the barriers preventing growth and connects the findings with priority improvements. We consider commercial performance, operational constraints and the information management uses to make decisions. The estimated project fee depends on the breadth of the business assessment, the functions involved and the level of execution support needed to address the identified priorities.
Growth Strategy & Commercial Priorities — $15,000/project
Growth strategy consulting clarifies where additional revenue should come from and where investment, resources and management attention should be directed. We examine customers, markets and the company’s commercial position to establish priorities. Scope varies with the number of growth opportunities, the markets considered and the depth of assessment needed to support choices about the business’s direction.
Sales & Commercial Performance — $25,000/project
Sales performance consulting reviews how opportunities move through the pipeline and how teams manage customer follow up and conversion. We assess sales processes, commercial information and points of friction between activities. The estimated fee depends on the sales model, number of teams, customer segments and complexity of the changes needed to improve commercial execution.
Customer Experience & Retention — $20,000/project
Customer retention consulting investigates why customers become dissatisfied, stop purchasing or leave a business. We examine customer feedback, purchasing behavior and service processes to identify improvements that support loyalty. Scope depends on the customer groups, channels and journeys involved, the available information and the extent of implementation needed to address the causes of customer friction.
People & Organization — $20,000/project
Organizational improvement helps teams execute business priorities through clearer roles, responsibilities and leadership routines. We assess how work is assigned, decisions are made and teams coordinate their activities. The estimated project fee reflects organizational complexity, the number of functions involved and the extent of adjustment needed to connect everyday management with the company’s growth priorities.
Operations & Process Improvement — $20,000/project
Process improvement consulting identifies bottlenecks, duplicated effort and delays that limit operational capacity. We review how work moves between people, systems and functions to identify practical changes that support growth. Scope varies with the number of processes, locations and teams involved, the quality of operational information and the complexity of the improvements being implemented.
Pricing, Offers & Revenue Model — $15,000/project
Pricing strategy consulting assesses how prices, discounts and offer structures relate to customer value and business margins. We review the revenue model and commercial choices that affect what customers buy and what the business earns. The estimated fee depends on the product or service portfolio, customer segments, pricing complexity and information available about demand and profitability.
Profitability & Business Performance — $25,000/project
Profitability consulting examines costs, margins and business results to identify where growth creates or loses value. We connect financial performance with the commercial and operational decisions behind it. Scope depends on the business units, products and markets involved, the availability of reliable information and the depth of analysis needed to establish practical performance improvement priorities.
Product & Service Performance — $15,000/project
Product and service performance consulting helps businesses decide which offerings deserve investment, improvement, repositioning or discontinuation. We assess customer demand and profitability alongside the role each offering plays in the wider portfolio. The estimated project fee varies with portfolio size, market complexity and the depth of available information about purchasing behavior, costs and commercial performance.
Systems, CRM & Workflow Improvement — $15,000/project
Systems and CRM improvement connects business tools with the way teams actually work. We assess processes, information flows and management visibility to identify changes that simplify workflows. Scope depends on the number of tools, teams and customer processes involved, the quality of existing information and the complexity of connecting operational activity with useful management oversight.
Transformation Implementation — $50,000/project
Transformation implementation supports the coordination of business changes across teams and functions. We help connect priorities with clear responsibilities, milestones and measures of success so leadership can oversee execution. The estimated project fee reflects the scale of change, organizational dependencies and level of coordination required to move the agreed transformation priorities into everyday business operations.
Performance Management & Continuous Improvement — $5,000/month
Performance management establishes indicators and review routines that help teams identify problems and maintain operational improvements. We connect business priorities with the information and management discussions needed to monitor progress. The estimated monthly fee depends on the functions covered, complexity of the indicators and extent of ongoing support required to review performance and address recurring issues.
Estimate the complete investment
A useful budget separates professional fees from the other costs of making a project work. Consider your internal participation, available data, necessary tools and the people responsible for implementation. Marketing fees exclude advertising spend, while AI service estimates exclude software licences and usage. The proposal should distinguish the service work from those additional budget requirements.
Choose the work that matches the decision
A private consultation can help clarify a priority. A defined project can investigate a question, design a solution or support implementation. Monthly services relate to continuing work, such as marketing management or performance reviews. Choose the engagement around the problem and your capacity to act, rather than assuming that a longer or broader assignment is automatically better.
Prepare a useful project brief
Describe the decision you need to make, the customer or operating challenge behind it and the information already available. Include the markets, teams, systems and channels involved. This context helps distinguish a focused assignment from a wider program and makes the proposed activities easier to assess. Final fees and responsibilities are confirmed alongside that scope.
Services requiring an individual estimate
Some capabilities need a more specific brief before a meaningful fee can be published. Generative engine optimization and voice AI have no standard fee listed here. Explain the pages, markets, conversation types, systems and operating requirements involved so we can consider the service work and any platform costs separately. Related services are not automatically a bundled package.
Your pricing questions answered
Choose a defined business priority
Zendral’s estimated consulting project fees range from $10,000 for sustainability work to $25,000 for technology, transformation, mergers and acquisitions, or private equity assignments. Strategy and sales and marketing projects are estimated at $15,000 each. These figures help you assess an initial investment before discussing the decisions, analysis and practical support your business needs.
Match the fee to the assignment
A consulting project should be defined around a clear business question rather than a long list of activities. For example, a market entry decision needs different evidence from an operational review. Zendral uses the proposed scope to clarify priorities, expected work and responsibilities, so the fee reflects the assignment being considered and its implementation requirements.
Separate agency fees from media investment
Zendral’s estimated marketing agency fees exclude advertising spend. Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads management are each estimated at $2,000 per month. Performance marketing and brand growth is estimated at $5,500 per month. Your advertising investment is a separate part of the budget and should be considered alongside your acquisition objectives.
Understand creative and measurement requirements
Creative, content and social services are estimated at $1,500 per month, as are digital experience, conversion rate optimization and measurement services. These are distinct service estimates rather than assumed inclusions in every advertising assignment. Discuss the channels, content requirements and measurement work together so the proposed scope explains which services support your particular marketing priorities.
Start with a practical AI use case
Zendral’s AI service estimates reflect different types of work, from $7,500 for artificial intelligence consulting or Microsoft Copilot projects to $25,000 for AI augmentation and systems modernization. AI agent development and integration is estimated at $20,000 per project. The appropriate starting point depends on the business problem, existing systems and intended use of the solution.
Plan for systems and usage separately
Estimated AI service fees exclude software licences and usage costs. A proposal should therefore distinguish Zendral’s work from the tools, platforms and ongoing consumption needed to operate a solution. Existing permissions, data quality, integrations and human oversight also influence the assignment. Clarifying these requirements helps compare options before committing to a particular technology or implementation approach.
Focus the investment on a growth constraint
Zendral’s estimated growth project fees include $15,000 for business diagnostics, growth strategy, pricing and revenue model reviews, product and service performance, or systems and workflow improvement. Sales and commercial performance and profitability assignments are estimated at $25,000 each. The purpose is to define a useful scope around the constraint or opportunity that matters most to management.
Connect analysis with execution needs
Growth priorities can involve customer retention, operating processes, team responsibilities or commercial decisions. Customer experience and retention, people and organization, and operations improvement are each estimated at $20,000 per project. A discussion of the current business situation helps determine which work is relevant, how the priorities connect and whether implementation support belongs within the proposed assignment.
Use projects for a defined assignment
A project estimate relates to a defined piece of work, such as assessing a market, developing an AI strategy or reviewing pricing. Its scope needs to explain the decisions and activities involved. The published estimate provides an initial reference, while the proposed assignment clarifies what Zendral would deliver and how the work would be organized.
Use monthly services for ongoing activity
Monthly fee estimates relate to continuing services, including advertising management, content development, conversion optimization and performance management. They should be assessed alongside the ongoing work your business needs. A monthly service and a project can address related priorities, but neither should be assumed to include the other unless the proposed scope makes that relationship clear.
Select the time your discussion needs
Zendral’s private advisory video sessions are priced at $300 for 60 minutes, $450 for 90 minutes and $600 for a two hour working session. A short questionnaire beforehand helps establish your priorities. Each option includes preparation and a concise written summary, giving the discussion a clear focus and a useful record of the main points.
Distinguish advice from a larger project
A private session can help explore a business challenge, assess priorities and identify practical next steps. Detailed research, audits, implementation and formal project deliverables are separate work rather than assumed parts of a consultation. If your question requires a broader investigation, the conversation can help clarify the information and scope needed for a subsequent assignment.
Compare estimates in United States dollars
All prices on this page are shown in United States dollars, using USD as the reference currency for consulting, marketing, artificial intelligence and business growth services. This gives international clients a consistent way to review the published estimates. The fee and scope for a proposed engagement should be confirmed together before the work is agreed.
Explain your market and business context
When discussing an international assignment, describe the markets involved, the people who need to participate and the systems or channels affected. These details help distinguish a focused local priority from work across several countries or business units. The published USD estimate is a starting reference for that conversation rather than a substitute for a defined scope.
Describe the decision and current situation
Start with the business question you need to resolve, the challenge behind it and the outcome you are trying to achieve. Useful context includes your services or products, target customers, markets and current commercial priorities. Explain what has already been attempted and where information is missing so the conversation can focus on the work that would be useful.
Share the practical scope requirements
Outline the teams, systems, channels and business units involved, together with any important timing considerations. Existing reports, customer research, process documentation or technology information may help clarify the assignment. Zendral can then discuss which activities belong in the proposed scope and which require separate consideration, rather than treating every business challenge as the same standard package.
Connect related business priorities
Some assignments span more than one service area. A growth strategy may require sales and marketing alignment, while a customer experience initiative may involve CRM automation or process improvement. Zendral can discuss these connections when defining the work, helping establish which activities support the main business priority and which are better considered as a separate phase.
Review a combined scope before adding fees
Individual estimates provide a reference for each service, but they should not be added together automatically to describe a combined assignment. Related work may share information or have different implementation requirements. Discuss the overall objectives, activities and responsibilities so the proposed fee reflects a coherent scope. A combined service discussion does not imply a published discount or standard bundle.
Consider complexity and information needs
The scale of the business question, the number of markets or teams involved and the available information all influence the work required. An assignment with reliable data and a focused decision may differ considerably from one involving fragmented systems or several operating models. These factors help explain why a useful proposal begins with understanding the situation.
Clarify delivery and implementation requirements
The fee discussion should also consider the depth of analysis, systems integration, stakeholder participation and practical implementation support involved. For marketing, channel and content requirements matter; for AI, data access and oversight need attention. These are scope considerations rather than automatic surcharges. A clearly described assignment makes it easier to assess whether the proposed work meets your priorities.
Coordinate a defined transformation program
Transformation implementation is estimated at $50,000 per project. It focuses on coordinating business changes through clear responsibilities, milestones and measures of success. The relevant scope depends on the changes being considered across the organization. This is a different type of assignment from reviewing ongoing performance, because the work is structured around putting a defined transformation into practice.
Maintain an ongoing performance review rhythm
Performance management and continuous improvement is estimated at $5,000 per month. It focuses on performance indicators and review routines that help management identify problems and sustain improvements over time. This monthly service is not presented as a substitute for transformation implementation. The right discussion starts with whether your business needs coordinated change delivery, ongoing performance review or both.
Define the GEO work before estimating fees
Generative engine optimization can involve AI search visibility, buyer intent content, technical SEO, structured data and ongoing measurement. This page does not publish a standard GEO fee. Discuss the pages, markets and questions you want to address so Zendral can clarify the relevant activities and prepare a scope for the work being considered before providing an estimate.
Clarify voice AI requirements and integrations
Voice AI assignments can differ according to the intended conversations, connected systems, data access and human escalation needs. No standard voice AI price is listed here. Describe the use case and operating requirements so the service work can be considered separately from any software licences or usage costs. An individual scope provides a clearer basis for discussing fees.