Connecting visual discovery with a stronger ecommerce business

We assessed the relationship between product appeal, customer intent and the mobile shopping experience. The consulting roadmap prioritised the points where friction interrupted conversion and aligned acquisition decisions with product contribution and the economics of growth.

Visual-first paid social introduced the products through clear, engaging creative. Campaigns were connected with a streamlined mobile journey, reducing the gap between social interest and purchase. Testing compared product themes and buying occasions against commercial outcomes.

AI-assisted creative classification organised campaign assets and identified themes associated with stronger customer response. Automated reporting connected creative, traffic and conversion signals, helping the team prioritise tests more quickly. Human review controlled messaging and investment decisions.

The programme achieved a 3.7× return on ad spend. It also created a clearer mobile acquisition process and a more disciplined approach to connecting creative activity with profitable ecommerce growth.