Connecting product motion, catalogue intelligence and growth

We examined how assortment priorities, product presentation and acquisition costs interacted. The consulting roadmap aligned marketing investment with the commercial value of the catalogue, establishing clear measures for efficiency and a shared approach to testing across teams.

An asset-first marketing approach paired cinematic product motion with Google Shopping activity. Product stories made the offering easier to understand, while acquisition campaigns concentrated on relevant buying intent. Creative quality was evaluated alongside conversion performance rather than as a separate discipline.

AI-assisted classification connected motion assets with product categories and identified gaps in catalogue presentation. Automated bidding, feed monitoring and reporting supported day-to-day execution, with human review deciding which recommendations became campaign changes.

Google Shopping efficiency increased by 3.6×. The programme also improved coordination between creative production, catalogue operations and acquisition, giving the business a clearer foundation for scaling collection activity.