Connecting a retail relaunch with digital demand and growth

The consulting work aligned the relaunch objectives with retail partner priorities and customer buying behaviour. We clarified the role of digital content, identified the products and occasions most relevant to the audience and established a coordinated plan for launch execution.

A content-driven social campaign supported the relaunch with Target and Walmart. Product demonstrations and accessible lifestyle stories connected the offering with everyday use, while the wider marketing approach created a clear relationship between consumer attention and retail availability.

AI-assisted analysis identified which product demonstrations and content themes resonated most strongly. Automated planning and reporting helped the team compare formats and maintain a consistent publishing rhythm. Editorial review kept the output accurate, useful and aligned with the relaunch narrative.

The campaign achieved a 19.4% average engagement rate on TikTok. The programme also established a more coordinated approach to retail launch communications and a clearer process for using content performance to guide future activity.